Let’s get ready to crumble! Pick up your bracket form at the Cheese counter or download and print online and guess which cheeses will be the most popular. Drop off your completed bracket at the cheese counter by Sunday, March 10. If you guess the winning bracket, you could win a pound of the winning cheese plus accoutrements!
Stay tuned as these cheeses go head-to-head from March 11-28. You’ll have the opportunity to sample and vote for the one you like best. Follow along in-store and on our social media as the contest progresses to see if your bracket matches up with shoppers’ favorites.
How to Play
Step 1: Fill out your bracket.
Look at the match-ups and guess which cheese will be the most popular amoung our shoppers. Continue selecting winners through each round until you’ve guessed the cheese champ!
Step 2: Turn in your bracket.
Drop off your completed bracket in our Specialty Department by Sunday, March 10. Don’t forget to fill in your name and contact information, so we can get in touch with the winner.
Step 3: Taste the cheeses and vote for your favorites.
Stop by our Cheese Department to sample entries in our Cheese Madness tournament. Try each cheese and vote for the one you like best! Voting will take place in person and on our Instagram page from March 11-28.
Step 4: Follow and win.
Follow along in-store and on our social media as the contest progresses to see if your bracket matches up with shoppers’ favorites.
Featured Cheeses
This year we had team members from our Specialty department hand select a cheese to compete in Cheese Madness. Which cheese do you think will be the Cheese Champion?
Mahona Reserva (Forever Cheese)
Considered the cheddar of Spain, this raw cow milk cheese is simultaneously sweet, nutty, sharp, and buttery with a light golden paste.
Selected by Marley
Cotswold Double Gloucester (Clawson)
A smooth textured Double Gloucester with flakes of chive and crispy onion giving a nice savory flavor.
Selected by Ashton
Truffle Tremor (Cypress Grove)
This velvety raw goat milk cheese has an earthy flavor and creamy texture.
Selected by Michael
Ewephoria Sheep Milk Gouda (Ewephoria)
Sheep's milk gouda style cheese from Holland with a smooth sweet nutty flavor.
Selected by Chad
Brebis Val D'Oc (Pardou)
This raw sheep milk cheese from France matures for a minimum of 3 months in stone tunnels in the Ossau Valley which results in a smooth and supple texture with flavors and aromas of herbs, nuts, and sweet cream.
Selected by Ethan
Campo de Montalban (Mitica)
This elegant Spanish cheese is a blend of cow, sheep and goat's milk. Semi dry texture with nutty flavors and notes of grain and brown butter.
Selected by Kimberly
Rattlesnake Wisconsin Cheddar (Deer Creek)
This spicy cheese has some serious heat and is not to be underestimated. The cheesemaker included tequila in their recipe to help emphasize the flavor of the habanero peppers.
Selected by Beau
5 Year Cheddar (Hook's Cheese)
This cheddar develops rich, complex flavors because of the time it has been aged. Delicate proteins form crunchy pockets of caramelized intensity and even has some warmth.
Selected by Gracie